Tag Archives: typeface

Don’t Stroke Your Type!

The Problem One thing I’ve noticed designers do to make text stand out from the background is to give it a stroke. This does help, but stroking type is like giving it a faux bold in Photoshop! Please don’t! Most type designers have worked quite hard to make the proportions of their fonts perfect. When […]

Matching Type to Message

Consider the following sentence in each of the different styles presented. What does each type choice say about the style of the event? Can you begin to see how important choosing the appropriate typeface is? Questions to Answer Learn to ask yourself (or your client) the following kinds of questions to get a better understanding […]

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