Tag Archives: space

Investigating Good Design: Wrigley’s Tea Escapes

Design is a delicate balance between theory and aesthetic sensibilities. The more you practice the theory—the elements and principles of design—the more it will become second nature and your ability to intuitively know how to create, fix or critique a design will improve.

It is helpful to go over each element and principle individually, but it is equally as helpful to see how each element and principle of design works in the context of a single design. Below we will analyze the design theory behind this Wrigley’s Tea Escapes packaging from Hornall Anderson.

The Elements of Graphic Design Review

Over the past few weeks we’ve been taking an intensive look at the elements of design—the basic building blocks of graphic design and composition—through real world examples. It’s great to know the theory, but applying it is where all the knowledge comes together to form a successful design. I presented them in the order I […]

Using Space: Real World Examples

If you’re a new visitor or subscriber to Creative Curio, you’ve come in towards the beginning of a series on the elements of design. This is the third post on the series real world examples of the elements (the first two being Using Lines and Using Shape, but if you’d like to read up on […]

Why Being Odd is Good: The Principle of Balance

The rule of thirds is a photography principle of composition. It also plays a large role in one of the principles of design: Balance.

If you think about how photographers have taken your portrait over the years, you’ll notice they always put your eyes about 1/3 of the way down the photo. Some photographers do place the top of the head here, which, in my opinion, is less interesting… who cares what the top of your head and the background above it look like! We want to see your face!

Create Some Space

Have you ever looked at a design, be it an advertisement or a website, and felt repulsed? Like you can’t keep looking at it because something about the design is pushing you away, making you feel an awkward tension, a dizzying overload of information or frustration because you can’t find what you’re looking for?

It’s probably because you are looking at a negligent of space.

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