Tag Archives: scale

Investigating Good Design: Wrigley’s Tea Escapes

Design is a delicate balance between theory and aesthetic sensibilities. The more you practice the theory—the elements and principles of design—the more it will become second nature and your ability to intuitively know how to create, fix or critique a design will improve.

It is helpful to go over each element and principle individually, but it is equally as helpful to see how each element and principle of design works in the context of a single design. Below we will analyze the design theory behind this Wrigley’s Tea Escapes packaging from Hornall Anderson.

The Elements of Graphic Design Review

Over the past few weeks we’ve been taking an intensive look at the elements of design—the basic building blocks of graphic design and composition—through real world examples. It’s great to know the theory, but applying it is where all the knowledge comes together to form a successful design. I presented them in the order I […]

Using Scale: Real World Examples

Size is often used synonymously with scale, but there is a distinct difference between the two. Size is the physical dimensions of an element in the layout (a 6 inch by 6 inch image). Scale is the size of the element as it relates to its usual physical size (it is impossible to get a […]

What You Need to Know About Size

Have you ever visited somewhere when you were little and then gone back many years later when you were an adult? Did you bring a friend along with you and blather on excitedly all the way there about how it would be absolutely super-colossal, gigantic, enormous!

But then you get there.

As an adult, the magic is gone. You realize it was only your perspective as a small child that made the pool seem so huge.

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