Tag Archives: rhythm

Investigating Good Design: Wrigley’s Tea Escapes

Design is a delicate balance between theory and aesthetic sensibilities. The more you practice the theory—the elements and principles of design—the more it will become second nature and your ability to intuitively know how to create, fix or critique a design will improve.

It is helpful to go over each element and principle individually, but it is equally as helpful to see how each element and principle of design works in the context of a single design. Below we will analyze the design theory behind this Wrigley’s Tea Escapes packaging from Hornall Anderson.

Enhance Your Designs with the Principle of Rhythm

Just as in music, a good rhythmic design is very appealing! You feel almost like you can dance to a catalog that has images and key text in predictable places as you flip from page to page and section to section. The design has a visual beat you can follow!
What is Rhythm?

Rhythm is repetition. Rhythm is consistency. Rhythm is an established placement of elements and it brings immense unity to a layout.

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