Tag Archives: Principles of Design

Why Being Odd is Good: The Principle of Balance

The rule of thirds is a photography principle of composition. It also plays a large role in one of the principles of design: Balance.

If you think about how photographers have taken your portrait over the years, you’ll notice they always put your eyes about 1/3 of the way down the photo. Some photographers do place the top of the head here, which, in my opinion, is less interesting… who cares what the top of your head and the background above it look like! We want to see your face!

Stand Out from the Crowd

When something is important in a layout, be it for a brochure or a website, you want it to stand out. But how do you do that? Contrast is the Key Contrast can come in many forms. Most people think of contrast in terms of light and dark, white vs. black. But that’s only one […]

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