Tag Archives: mood

Breaking Down a Child-like Style into the Elements of Design

Design theory is nice, but studying practical application is much more useful! Styles and moods are created using the elements of design, but sometimes it can be difficult to zero in on exactly what you need.

What specifically dictates the look of a style? Knowing or being able to figure out why a design radiates a particular mood will help you either guide a design towards that look or steer it away. I’ve had many times when I’ve done a logo that just looks too childish and at first I can’t pinpoint exactly why. There have been other times when I want a distinctly Renaissance look, but my art elements just don’t quite make it. Let’s take a look at what elements these designs have in common that gives them their juvenile appeal.

How to Create a Fresh Mood with the Elements of Design

Some people find it mysterious that designers and artists can create a specific look and feel for a piece. They are baffled by how much the design emanates a particular mood. I think sometimes even other designers and artists wonder how the piece so captures a particular emotion!

If you can put aside the belief that it is magic, and take a close look, you’ll find it’s not so mysterious after all. Study how a layout uses the elements of design, pick apart the use of line and value, notice the color palette.

Let’s take a “fresh” look as an example and break it down.

Why Color is Critical

magine what our world would be like without color.

Grey sky.

Black sea.

White grass.

How dull!

While value is a great way to influence the mood, create interest and add depth to a project, color can be critical to a design’s success or failure. Food would certainly not look as appetizing in black and white, and I’m sure you ladies wouldn’t buy that red dress without knowing whether it’s an orange-red or a blue-red.

Add Value to Your Design

Not consciously taking control of the element of value to your designs is like using a flashlight at noon. Its full potential is utterly wasted!
What is Value?

Value is the relative lightness or darkness of an object. It is the difference between shadow and highlight, and all the midtones in between. Value is not the same as color, though value can be used to “color” an image. Black and white photography is a perfect example. It’s not any less appealing because there is no color!

Why Bother with Texture?

Texture can open up a wide world of sensual experience.

When the audience can relate to your design, which is telling the story of a person, business, product or service, they can have a much deeper connection than with a composition devoid of that experience.

Create Some Space

Have you ever looked at a design, be it an advertisement or a website, and felt repulsed? Like you can’t keep looking at it because something about the design is pushing you away, making you feel an awkward tension, a dizzying overload of information or frustration because you can’t find what you’re looking for?

It’s probably because you are looking at a negligent of space.

Get in Line, Now!

Take a piece of paper and a writing implement and draw a line. What does your line look like? Is it straight or curvy? Does it vary in size and weight? What is a Line? A line connects two points. Lines come in every shape and size. They are one way to define space and […]

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