In this article, we’re going to cover when and why you would use environmental graphics, we’ll dig into the design process and then talk about managing your relationship with your print service bureau to make sure you get the product you want!
When and Why Use Environmental Graphics?
The best times to use Environmental Graphics (EGs) is when you know your target audience will be in a certain environment! When does this occur? Corporate events/parties, trade shows, transit stations (ex: subways), and other concentrations of your audience provide the ideal times to reach your target when they are receptive to your communication.