Paper is pretty.
Ok, so maybe I’m just weird, but I love getting paper sample books in the mail. With all the digital processes today, it’s so nice to hold something and feel its texture and warmth.
The paper swatch books usually have a section in them for performance, where they have samples of how the paper performs under different conditions—foil stamping, metallic ink, embossing, etc. I’ve even seen samples printed with a letterpress! Can you imagine how fun it would be to design these books?