Tag Archives: focus

Why Color is Critical

magine what our world would be like without color.

Grey sky.

Black sea.

White grass.

How dull!

While value is a great way to influence the mood, create interest and add depth to a project, color can be critical to a design’s success or failure. Food would certainly not look as appetizing in black and white, and I’m sure you ladies wouldn’t buy that red dress without knowing whether it’s an orange-red or a blue-red.

Add Value to Your Design

Not consciously taking control of the element of value to your designs is like using a flashlight at noon. Its full potential is utterly wasted!
What is Value?

Value is the relative lightness or darkness of an object. It is the difference between shadow and highlight, and all the midtones in between. Value is not the same as color, though value can be used to “color” an image. Black and white photography is a perfect example. It’s not any less appealing because there is no color!

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