Tag Archives: emotions

Why Color is Critical

magine what our world would be like without color.

Grey sky.

Black sea.

White grass.

How dull!

While value is a great way to influence the mood, create interest and add depth to a project, color can be critical to a design’s success or failure. Food would certainly not look as appetizing in black and white, and I’m sure you ladies wouldn’t buy that red dress without knowing whether it’s an orange-red or a blue-red.

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