Tag Archives: economy

Investigating Good Design: Wrigley’s Tea Escapes

Design is a delicate balance between theory and aesthetic sensibilities. The more you practice the theory—the elements and principles of design—the more it will become second nature and your ability to intuitively know how to create, fix or critique a design will improve.

It is helpful to go over each element and principle individually, but it is equally as helpful to see how each element and principle of design works in the context of a single design. Below we will analyze the design theory behind this Wrigley’s Tea Escapes packaging from Hornall Anderson.

Enhance Your Designs with the Principle of Economy

The design principle of economy is the embodiment of the quote from Antoine de Saint-Exupery: “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

What is Economy?
The Principle of Economy is the idea that you use as much as you need to communicate the message. This does not mean that the design is minimalistic, but rather that it only contains the essential.

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