Tag Archives: direction

Investigating Good Design: Wrigley’s Tea Escapes

Design is a delicate balance between theory and aesthetic sensibilities. The more you practice the theory—the elements and principles of design—the more it will become second nature and your ability to intuitively know how to create, fix or critique a design will improve.

It is helpful to go over each element and principle individually, but it is equally as helpful to see how each element and principle of design works in the context of a single design. Below we will analyze the design theory behind this Wrigley’s Tea Escapes packaging from Hornall Anderson.

Enhance Your Designs with the Principle of Direction

Direction is realized in the movement of the eye through a design. It helps you as a designer to draw attention to the key points of the layout. Direction gives peace to the design because as a viewer, you know exactly where to go next in the information and you are not left feeling overwhelmed. Direction is used to create focus, emphasize important areas and organize information. Learn more about this vital principle of design and see some examples of it in use.

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