Tag Archives: depth

Add Value to Your Design

Not consciously taking control of the element of value to your designs is like using a flashlight at noon. Its full potential is utterly wasted!
What is Value?

Value is the relative lightness or darkness of an object. It is the difference between shadow and highlight, and all the midtones in between. Value is not the same as color, though value can be used to “color” an image. Black and white photography is a perfect example. It’s not any less appealing because there is no color!

Why Bother with Texture?

Texture can open up a wide world of sensual experience.

When the audience can relate to your design, which is telling the story of a person, business, product or service, they can have a much deeper connection than with a composition devoid of that experience.

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