I (Jerrol) just finished two initial theme variations for my company’s annual convention/trade show and thought I would share them with Creative Curio readers as well as discuss my thought process for how I approached each design. I’ll be presenting my concepts to the decision makers later this week and when one is chosen I’ll be using that look for a whole slew of materials for convention.

If you’ve never designed for a convention, it’s a real blast (and also a TON of work). The best part about designing for a convention is walking through the convention center and seeing artwork you designed everywhere, especially the large format pieces like giant posters, displays, booths and banners.