Tag Archives: balance

Investigating Good Design: Wrigley’s Tea Escapes

Design is a delicate balance between theory and aesthetic sensibilities. The more you practice the theory—the elements and principles of design—the more it will become second nature and your ability to intuitively know how to create, fix or critique a design will improve.

It is helpful to go over each element and principle individually, but it is equally as helpful to see how each element and principle of design works in the context of a single design. Below we will analyze the design theory behind this Wrigley’s Tea Escapes packaging from Hornall Anderson.

Enhance Your Designs with the Principle of Balance

I often associate a strong sense of balance with yoga. When you do balance poses like tree, you have to make sure you are well grounded, otherwise you’ll topple over! You also have to maintain a sense of strength in your core and pushing your foot against your leg helps you offset having your leg turned out to the side.

Balance in design is the same way. The balance of a piece is like the underlying structure, the core, than supports the rest of the design.

As you read, notice the uses of the elements and principles of design. See how balance depends on them and helps create and support other principles.

Why Being Odd is Good: The Principle of Balance

The rule of thirds is a photography principle of composition. It also plays a large role in one of the principles of design: Balance.

If you think about how photographers have taken your portrait over the years, you’ll notice they always put your eyes about 1/3 of the way down the photo. Some photographers do place the top of the head here, which, in my opinion, is less interesting… who cares what the top of your head and the background above it look like! We want to see your face!

Create Some Space

Have you ever looked at a design, be it an advertisement or a website, and felt repulsed? Like you can’t keep looking at it because something about the design is pushing you away, making you feel an awkward tension, a dizzying overload of information or frustration because you can’t find what you’re looking for?

It’s probably because you are looking at a negligent of space.

Creative Curio design by LaurenMarie and built on the Sandbox theme. Copyright 2007-present. Proudly powered by WordPress and BlueHost.