Category Archives: The Basics

Articles on the Basics of Graphic Design, Including the Elements and Principles of Design

What You Need to Know About Size

Have you ever visited somewhere when you were little and then gone back many years later when you were an adult? Did you bring a friend along with you and blather on excitedly all the way there about how it would be absolutely super-colossal, gigantic, enormous!

But then you get there.

As an adult, the magic is gone. You realize it was only your perspective as a small child that made the pool seem so huge.

Create Some Space

Have you ever looked at a design, be it an advertisement or a website, and felt repulsed? Like you can’t keep looking at it because something about the design is pushing you away, making you feel an awkward tension, a dizzying overload of information or frustration because you can’t find what you’re looking for?

It’s probably because you are looking at a negligent of space.

Get in Shape in 10 Minutes or Less

Do you only think of circles, rectangles and triangles when you think of shape? True these are the basic shapes that almost everything is made up of, but there’s so much more!
What is a Shape?

Shapes convey meaning, aid in creating direction and can be used quite effectively for drawing attention to a particular section of the design. There are three basic categories to put shapes into: geometric, natural and abstract.

Why Use the Elements of Design?

Perhaps I was a little too hasty in jumping in to the elements of design series. Maybe you didn’t even know I was planning a series! Let’s backtrack just a bit and I’ll explain why we will be discussing the elements of design.

The focus of this blog is obviously graphic design. But we need a place to start; we need some objective standards, guidelines and rules to follow.

That’s where the elements of design come in to play.

Get in Line, Now!

Take a piece of paper and a writing implement and draw a line.
What does your line look like? Is it straight or curvy? Does it vary in size and weight?

What is a Line?
A line connects two points. Lines come in every shape and size. They are one way to define space and shape, and they can give the […]

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