Creative Curio

Value is not color. Value is also not contrast, which is a separate principle of design. Contrast can be found in any element—texture, shape, size/scale, space, color, line or value—which is why it is a principle, not an element. Value is the tone of a color; it has more to do with dark and light […]

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Texture can be the element that really takes your designs to the next level. Textures create visual interest and add those touches of detail that were previously missing. Think about what kinds of textures are inviting (silky, soft, fluffy) and which you’d rather keep away from (rough, hard, thorny).
Texture can be used to

Define shapes or space
Add visual interest (detail)
Create […]

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Size is often used synonymously with scale, but there is a distinct difference between the two.
Size is the physical dimensions of an element in the layout (a 6 inch by 6 inch image). Scale is the size of the element as it relates to its usual physical size (it is impossible to get a full size […]

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