Author Archives: LaurenMarie

4 Tips for Creating an Effective Poster Design

You’re ready to make a poster. The creative juices are flowing and you have a deadline to meet, but wait! Don’t start without reviewing these 4 important poster design tips.

New Designy Stuff Around the Interwebs

There have been some new (and some new-to-me) things popping up since I last wrote. Here’s a little taste of things that I’ve found: For Print Only, new from Under Consideration. Grain Edit. Good Designers Ask “Why?”. For Graphic Designers Only.

Changes at Creative Curio

What happened to all the great Creative Curio articles?? You may have noticed I (LaurenMarie) haven’t been around here much lately. Want to know why?

Keep reading!

Using Environmental Graphics as Marketing Collateral

In this article, we’re going to cover when and why you would use environmental graphics, we’ll dig into the design process and then talk about managing your relationship with your print service bureau to make sure you get the product you want!
When and Why Use Environmental Graphics?

The best times to use Environmental Graphics (EGs) is when you know your target audience will be in a certain environment! When does this occur? Corporate events/parties, trade shows, transit stations (ex: subways), and other concentrations of your audience provide the ideal times to reach your target when they are receptive to your communication.

Creative Uses for Paragraph Rules in InDesign, Pt 2

Last time I shared a creative way to use paragraph rules in InDesign to make headers stand out; we looked at how to use them to put a block of color behind the words. This time, I was going to show you how to use both a Rule Above and Rule Below to create an effect, but when I was examining a few options, I realized that there was a much easier way to create the effect without using two rules.

Creative Uses for Paragraph Rules in InDesign, Pt 1

Adding blocks of color behind text seems to be popular these days. Is there a way to do this without creating actual shape boxes though? Why yes there is! Thanks for asking.

By modifying the paragraph rules found under paragraph panel flyout menu>Paragraph Rules… you can make these color blocks appear behind your text.

Want an example? Okie-dokie.

Investigating Good Design: Wrigley’s Tea Escapes

Design is a delicate balance between theory and aesthetic sensibilities. The more you practice the theory—the elements and principles of design—the more it will become second nature and your ability to intuitively know how to create, fix or critique a design will improve.

It is helpful to go over each element and principle individually, but it is equally as helpful to see how each element and principle of design works in the context of a single design. Below we will analyze the design theory behind this Wrigley’s Tea Escapes packaging from Hornall Anderson.

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