Monthly Archives: March 2009

Using Environmental Graphics as Marketing Collateral

In this article, we’re going to cover when and why you would use environmental graphics, we’ll dig into the design process and then talk about managing your relationship with your print service bureau to make sure you get the product you want!
When and Why Use Environmental Graphics?

The best times to use Environmental Graphics (EGs) is when you know your target audience will be in a certain environment! When does this occur? Corporate events/parties, trade shows, transit stations (ex: subways), and other concentrations of your audience provide the ideal times to reach your target when they are receptive to your communication.

Creative Uses for Paragraph Rules in InDesign, Pt 2

Last time I shared a creative way to use paragraph rules in InDesign to make headers stand out; we looked at how to use them to put a block of color behind the words. This time, I was going to show you how to use both a Rule Above and Rule Below to create an effect, but when I was examining a few options, I realized that there was a much easier way to create the effect without using two rules.

Creative Uses for Paragraph Rules in InDesign, Pt 1

Adding blocks of color behind text seems to be popular these days. Is there a way to do this without creating actual shape boxes though? Why yes there is! Thanks for asking.

By modifying the paragraph rules found under paragraph panel flyout menu>Paragraph Rules… you can make these color blocks appear behind your text.

Want an example? Okie-dokie.

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