Designer Interview: Ian M

By LaurenMarie


Toon over at Estetica Design Forum (you’ll remember him from his great article on Is There a New Trend in Logo Design? here on Creative Curio last month) initiated a neat project among a few of the forum members who also run design blogs. You saw the interview Alex from Crazy Leaf Design blog did with me last week. I was chosen to interview Ian M from Digital Revolution.

How long have you been involved in graphic design?
I’ve never considered myself as being a “graphic designer” – I’ve only really worked as a Mac Artworker / Designer in the print industry. That has been about 6 years on and off.

How did you get started in design?
Straight out of University I had a hard time getting into a job, and spent the best part of 12 months on the dole – eventually I got into a local print and design company where i learned a lot of stuff.

Do you have a degree? In what? How did it help you in this industry?
I do have a degree, it’s a BA in Interactive Media which didn’t help at all in getting a job nor in giving me any impression of what the creative industry was like in terms of the different levels to work at.

Which has been your all-time favorite project to work on? Why?
My absolute favourite has to be a print package. I was designing for two girls opening a hair and beauty salon. Just simply because it was exactly what they wanted and it everything looked so good when it was printed.

What was the hardest lesson you had to learn in graphic design?
Working in the print industry has been a kick in the teeth. Basically I’m now pigeon holed and found it impossible to go any further up the ladder to better roles in order to develop further. I got turned back at every turn even though I’d been working “creatively” for 5 years at that point.

If you could change one thing when you first started out in the industry, what would it be?
The one thing I would change is to definitely not have decided to go into being a “creative” and gone and done a degree in an IT subject, as I now find myself re-training and doing Microsoft Certifications to change my career.

What is the number one thing you would like to tell new designers?
If you are going to send me your artwork and want it printing, please find out how to set it up properly because I don’t particularly want to spend an hour putting it right so that I can print it for you. The main problem is usually one of a few things; the size of the artwork, bleed missing, not set up in any way or the colours used to create the artwork are not the colours that they want printed. That about sums it up really – I was exaggerating a bit on an hour but you get my drift. Actually, depending on the artwork and errors to correct it may actually take that amount of time and more.

What types of things do you prefer to design?
Packages really, I was in a job where I was designing logo’s, leaflets and stationery packages for start up companies, which gave me scope to explore both my creativity and diversity of styles

How would you describe your design style? Grunge, trendy, minimalist…?
I really don’t think I have one to be honest, I kind of got used to changing my design style to whatever suited the client/company – or what was required in the brief.

More Estetica member interviews: