Monthly Archives: August 2007

Matching Type to Message

Consider the following sentence in each of the different styles presented. What does each type choice say about the style of the event?

Can you begin to see how important choosing the appropriate typeface is?
Questions to Answer
Learn to ask yourself (or your client) the following kinds of questions to get a better understanding of the style of typeface you […]

WHY YOU SHOULDN’T TYPE IN ALL CAPS

Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn […]

Sound Smart. Talk About Type

You want to sound smart don’t you? Of course! Everyone wants to sound smart.

Keep reading, because you’ll learn the secrets to wowing your friends with your new-found typography talents. From serif and sans serif fonts, x-heights to baselines, you’ll learn the basics of what you need.

Learn Good from Bad on Someone Else’s Dime

They say practice makes perfect, but what if you’re practicing something incorrectly? More accurately they should be saying perfect practice makes perfect.
In order to practice perfectly, you must know how. You need to define what you’re aiming for. This is where critiquing comes in handy.
Get in the habit of critiquing others’ designs (even if only in your […]

This Will Make You a Better Designer

I know something about you.
I see you’re skeptical.
Well let’s cut to the chase.
Do you want to know what I know?
You’re not perfect.
And in that light, I would like to offer you some advice. No, I’m not perfect either, but it’s something I’ve learned along the way!
Working Towards Perfection
Asking for critiques is a great way to improve your skills and design […]

Why Color is Critical

magine what our world would be like without color.

Grey sky.

Black sea.

White grass.

How dull!

While value is a great way to influence the mood, create interest and add depth to a project, color can be critical to a design’s success or failure. Food would certainly not look as appetizing in black and white, and I’m sure you ladies wouldn’t buy that red dress without knowing whether it’s an orange-red or a blue-red.

Add Value to Your Design

Not consciously taking control of the element of value to your designs is like using a flashlight at noon. Its full potential is utterly wasted!
What is Value?

Value is the relative lightness or darkness of an object. It is the difference between shadow and highlight, and all the midtones in between. Value is not the same as color, though value can be used to “color” an image. Black and white photography is a perfect example. It’s not any less appealing because there is no color!

Creative Curio design by LaurenMarie and built on the Sandbox theme. Copyright 2007-2008. Proudly powered by WordPress.