Investigating Good Design: Del Taco Campaign

By LaurenMarie

If you’ve spent any time around passionate designers, you’ve probably heard them say they never turn off their designer’s eye. Everywhere we look we’re evaluating design, layout, colors and more. But what are we actually thinking about and is it beneficial? Sure it is! We’re critiquing, which helps us improve our own designs.

Want to know what kinds of things go through my head, even when I’m not at “work”?

The Del Taco “Go Bold or Go Home” Campaign.

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Taking Design from Good to Great with Gradients

By LaurenMarie

Gradients are one of those things that can take a design from good to great. Sometimes it’s hard to get the values just perfect though!

No problem. We can check out what other people have done in the past. Below I’ve shown the original piece and then I took it into Photoshop and sampled a spot from the center of the gradient and also from the darkest area of the gradient. Just use those values to create a cool gradient for yourself.

In the second part of this post, I’ll show you a little experiment I created with the gradients and some “glowing” splatters.

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Designers’ Creative Outlets

By LaurenMarie

Deep down all designers want to express their creativity without the limits of client opinions or the need to justify the business reason they are using the color blue. In this post, you’ll see samples of my creative outlets (scrapbooking and letterpress printing), as well as work from Kelly of Purple Lemon Designs, Rashell of doodlage, and Alex of retinart.

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4 Tips for Creating an Effective Poster Design

By LaurenMarie

You’re ready to make a poster. The creative juices are flowing and you have a deadline to meet, but wait! Don’t start without reviewing these 4 important poster design tips.

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New Designy Stuff Around the Interwebs

By LaurenMarie

There have been some new (and some new-to-me) things popping up since I last wrote. Here’s a little taste of things that I’ve found: For Print Only, new from Under Consideration. Grain Edit. Good Designers Ask “Why?”. For Graphic Designers Only.

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Changes at Creative Curio

By LaurenMarie

What happened to all the great Creative Curio articles?? You may have noticed I (LaurenMarie) haven’t been around here much lately. Want to know why?

Keep reading!

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Using Environmental Graphics as Marketing Collateral

By LaurenMarie

In this article, we’re going to cover when and why you would use environmental graphics, we’ll dig into the design process and then talk about managing your relationship with your print service bureau to make sure you get the product you want!
When and Why Use Environmental Graphics?

The best times to use Environmental Graphics (EGs) is when you know your target audience will be in a certain environment! When does this occur? Corporate events/parties, trade shows, transit stations (ex: subways), and other concentrations of your audience provide the ideal times to reach your target when they are receptive to your communication.

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